For Voice Over Talents

From time to time, I receive requests for female voice oves from student filmmakers. For some reason, I’ve gotten more requests from students in foreign countries than from here in the US. I really don’t know why that is. Often, I’m not sure what country they are from, but they usually speak enough English to email me, and write a script for me to record. I would guess most are from Europe.

My willingness to take part in these voice over projects usually depends on my availability, the length of the script, and frankly, my mood at the time. If I feel an instant connection with the person writing the request, and feel that they genuinely are working towards an artistic goal in their education that I can be of service to, then I try to fit it into my schedule.

I do also ask for a copy when the film is complete, since I usually don’t have the opportunity to see any sort of visual, or even have a description of what they are going to do prior to recording the voice tracks. Maybe it’s better that way.

When I see it all put together, I am often astounded at the quality of the film and the emotion that it can create. I’m usually always thinking that if I had another chance, I would do something different/better with the voiceover. I suppose that’s the mark of a perfectionist, but also truly someone committed to their craft.

I think that it is easy to forget that acting and voice acting is really a “craft”. In our very commercialized, capitalized society, where everything is just a commodity, that comes with a price tag… That there are things that are just there for beauty… For contemplation…. For experimentation… And for education.

Maybe that’s why I enjoy getting a chance to do these projects, once in a while. The filmmaker is always so grateful for the donation of services, and it makes me feel good to collaborate, in this very tiny way, with a fellow artist. Even for little or no pay, it’s rewarding to help them meet their goal and create something original.

And who knows…maybe one of these film students will continue, and become the next Spielberg!

Here is a recent female voice over talent project that I was involved in.  Check out the video directed by Eskild Krogh and let him know what you think.

You never know what a client may want from voice over auditions.

This job came from an audition on a P2P site. It was listed as a VO for a “Bee” character, that was going to be in a recurring campaign for the Visitor’s Bureau in Butler County, Ohio.

I love bees! In fact, my name “Debbie” comes from the root “bee” – as in “busy as a ….”

Now everyone immediately assumes that a bee character would need a little buzz in the voice. Maybe, there would even bee wordzzzzz that could be drawn out, to indicate the particular character voice of a bee. Or maybe, if you’re Jerry Seinfeld, you would just use your own, very recognizable voice to become your bee character (check out Bee Movie if you haven’t seen that one yet, funny stuff) .

But when dealing with voice over auditions on a site with lots of competition and only a few words of written direction, it’s sometimes very hard to know what the clients are really looking for.

Now, of course, the idea in going into voice over auditions is to apply the best “Me” to the copy, since I am the unique feature in the equation. Oftentimes, if one just attempts to give the client what they “think” they want, (clients sometimes don’t know it until they hear it) it becomes a cheap imitation at best, and may be doing a disservice to one’s own talent as a voice actor.

For this particular audition, since it was a short commercial type piece of copy, my strategy was to give 2 versions of the spot, allowing for some variation in vocal delivery, and then putting what I thought to be the strongest version at the beginning of the file submitted. So, I did a version that had a cartoon style voice, with animation and energy, and NO real buzz, and another version where I exaggerated the “zzzzz’s” that I could find in the spot.

What I found out after winning the job, was that everyone was sending in the stereotypical exaggeration of the buzzing of words, and that they liked my read that DIDN’T have that extra sound.

So, the moral of my story…..? BEE careful to NOT try to second-guess the client. Give ’em your best shot of YOU and hope that it comes across as sweet as honey!

Published by Debbie Grattan on 06/12/13

Debbie Grattan is a Female Commercial Voiceover Talent who has been recording professional voice-overs for more than 20 years. To date she has worked on over 10,000 projects and has partnered with hundreds of production companies, marketing and advertising firms, commercial voice-over recording studios and corporate/business clients around the United States and abroad. Check out her Commercial Voiceover Video Demos and request a custom voice over audition for an upcoming project.

In my experience, Pay to Play (P2P) sites are a great way for voice artists to find new voiceover clients.

If you’re not familiar with the terminology, “pay to play” refers to websites where there are rosters of professional voice talents who pay an annual fee to have the opportunity to peruse and audition for specific jobs, posted by voiceover clients. These jobs range from production companies, advertising/marketing agencies, and often, end clients.

Two P2P sites I’ve used are:

• Voices.com
• Voice123.com

…and there are more out there but these two keep me plenty busy with auditioning and booking jobs.

Find a Range of Jobs and Voiceover Clients on P2P Sites

The kinds of jobs one can find on a P2P site range from a voicemail recording for a business with a $100 price tag, all the way up to national commercial spots. Voiceover clients run the gamut from users who hire professional voice talent all the time, to one-time users, who may want a professional talent for something like recording their outbound phone message.

I created this video with a client I metd on a P2P site.

 

The client had a clever idea in mind: take what would have typically been a rather dry and boring topic (how to get your manufacturing plant running more smoothly), and spice it up with some creative silliness around how there’s a scary element skulking about the plant floor, ready to wreak havoc at a moment’s notice and without warning. The video offers a great solution to assist with this… Ta da!

You can probably find all kinds of articles about how to take full advantage of a P2P voiceover site. For voice talent who are not represented in markets by voice talent agencies, or who do not have a stable of regular voiceover clients, sites like these certainly offer the opportunity to practice auditioning skills—and hopefully book a job from time to time.

Cultivating Long Term Voiceover Clients from P2P Connections

The success I’ve had with P2P sites comes mostly from finding a client, and then continuing to work with them well past the one job they’ve booked me for via the P2P site.

Just last week I was chatting with a long time friend and owner of a production company I had worked with many moons ago… He is now doing voiceover work and he asked me if I’d take a listen of his demo and share some feedback. I get that request a lot and, quite honestly, usually the demos of new voice talents are not so hot. But, in this case, his voiceover demo was excellent! He mentioned that he had landed a few rather high profile clients just by doing the P2P approach.

Contrast that story with a blog post I read this week by friend, colleague and successful voiceover talent, Paul Strikwerda, about how he was leaving a major P2P site because it just wasn’t working out for him after over 3 years of trying.

So, it just goes to show you… what works for one person doesn’t work for another person. We each have to find our way on our voiceover talent path. The road is winding, and P2P sites might be a welcome rest stop or even destination for aspiring and also veteran voiceover artists.

 

Lately I’ve been able to do what I truly love: collaborate.

Several clients I hadn’t heard from in a while contacted me with work offers: for ISDN voice over services.

There’s definitely something to be said for Real-Time communication!

I find it difficult most times to read a client’s mind (though I always do my best and I actually think my psychic skills are improving gradually) and to know exactly what kind of inflection they want.

What word they want stressed, or NOT stressed.
How much smile they want to hear.
Whether they want me to adlib a bit with the written copy in the places it seems appropriate to do that.

I suppose that knowing answers to these kinds of questions is why it helps to have over twenty years of experience as a professional voice over talent. It’s a bit of a guessing game at times, but my many years of experience have helped me to build that “guessing muscle” to where I can guess correctly most of the time. Or, even better, I just know what is needed for any particular piece of copy and when I get feedback from the client, they usually like the choices I made.

My Lips Feel Lovely, Thank You

So when someone called me yesterday and began the conversation not with a salutation, but by telling me how moist and terrific his lips were feeling, I was thrown off just little bit at first. But I was also intrigued so I stayed on the line to see where this was going. Afterall, I don’t get many obscene phone calls these days, so you gotta enjoy them when they happen. ; )

Then he segued into how the beautiful lips on the tin he was holding reminded him where his small gift had come from.

Ah, now I was following what he said.

This year, I’ve been working on a tiered marketing campaign with a unique marketing tool: An attractive little lip balm tin that prominently displays my logo and tag line, “More than Just Lip Service.”

Is it mere coincidence that I’ve been seeing a surge of clients from my database, who are getting in touch with me to get voice over services quotes for new projects? Certainly there must be some connection with my good old snail mail marketing campaign.

When clients received the lip balm and attractive personalized card from me, perhaps it just reminded them that I’m still here.

Have you ever noticed that when you send someone a gift, they remember you? Well at least for a while (though, hopefully forever).

The client who called me mentioning the lip balm hired me to do two spots—no audition required. Then we got to do an actual session, where we enjoyed each other’s banter and solidified that casual yet professional working relationship even more.

Small Steps Lead to Big Results

I find that small steps like these, continuously, keep my business moving forward, leading to increased momentum and more opportunities. It’s a simple idea to apply, yet easy to forget to keep taking the small steps day after day.

Another client praised this little marketing piece in one of the most glowing emails I’d ever received from a client. He lifted it up to a status that was far beyond any impression I had ever imagined. The client also apologized that he didn’t have any work to offer me. Sometimes, that’s what happens. But the gesture, and the process of creating and maintaining a solid relationship, allows for positive energy flow…even if a job doesn’t come from any particular direction right at that moment.

In the real estate business, they say it all comes down to 3 things: Location, location, location.

In marketing my voiceover business it also comes down to 3 things: Relationships, relationships, relationships.

 

I’ve seen this video by Dove about “Real Beauty” a couple of times now. It seems to be making the rounds of social media. Good for Dove. So now, I’m examining the whole thing a little more closely, without the initial impact of the first viewing, and coming up with some additional thoughts and conclusions.

The first time viewer is hit with a very emotional impact of how women tend to see themselves as “less beautiful” than other people who see them. Watching it the second time, just now, I realized that we are taught as children to not brag about ourselves…to be humble. That to think of ourselves as “beautiful” is arrogant, or stuck up, or shallow. And because we are such visual beings, we do take first impressions off what someone looks like, before we have an opportunity (if we do) to talk to them, or learn who they are as a person, and not just a physical body. Remember your elders telling you: “Never judge a book by it’s cover.”

“Beauty is in the eye of the beholder” is so evident in this exercise. But it can be hard to see or realize our own personal beauty. And I think that’s in large part due to our culture.

And I think about any famous beauty…pick whoever you want – Audrey Hepburn (didn’t we just read in her son’s book that she didn’t think she was beautiful), Elizabeth Taylor, Cindy Crawford, Iman, Halle Berry, and on and on, and I’ll bet you in each case, this exercise would turn out the same differences in 2 drawings- maybe even more pronounced with these women – considering they are bombarded with agents, photographers, directors, casting agents, etc. who are constantly making judgement calls on what is “beautiful,” what the public will buy, what will sell a particular product, or movie or TV show….and in essence… picking them apart, inch by inch.

Haven’t we all felt that way in an audition at some point, especially as females, whether for on-camera or voiceover? In this business of image, we are certainly judged very quickly for what we immediately bring to the table, and often don’t get an opportunity to be seen for more than what’s just on the surface.

As women, especially in this age and culture, it’s difficult to understand how to keep a positive self image, and not step over some line that is repulsive in the other direction. If asked, wouldn’t we all downplay much of what others might perceive as a beautiful characteristic, and point out the things that we think (or have been told) make us less beautiful? Aren’t there thousands of plastic surgeons out there that will examine any face, and tell you how they can “fix” you to make you MORE beautiful?

I’m rambling here, as I’m pondering this whole concept. But I do think that although this exercise makes a great statement about how we see ourselves differently, and perhaps through a more critical lens that others looking in, it doesn’t really surprise me.

Could you even describe your features to someone like that without a mirror in front of you? I think that would be hard to do. Just my own, personal Debbie Thought.

Debbie Grattan is a Voiceover Artist with over 20 years of professional voiceover recording experience. She has partnered with hundreds of production companies, marketing and advertising firms, commercial voiceover recording studios and corporate/business clients around the United States and abroad. Check out her Voiceover Demos Page and request a complimentary voiceover services audition for an upcoming project.