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Why Voice Over Actors Don’t Need to Lose Sleep over TTS

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Technology is moving so fast it can make our heads spin, especially in the world of text to speech (TTS). As voice over actors, we’re certainly aware of TTS – and some of us may even fear the technology is advancing us right out of our careers. But it’s really not. Despite the rapid advances in the field, TTS remains unable to replace the real deal. Keep reading to find out why.

How TTS Has Advanced 

Text to speech (TTS) is a system that converts the written word into the spoken word. Simple enough, right? But it gets more complex from there. TTS systems store speech units that can include phones, diphones, words and entire sentences. It then puts those speech units together in specific combinations to create synthetic speech that says anything – all using the voice that initially recorded those speech units.

While the first talking machine was initially introduced back in 1939, advances in the world of TTS over the past several years have been more rapid and dramatic than over the past 75. Some of these advances include the ability to:

  • Incorporate a model of the vocal tract and other human voice characteristics to sound more human.
  • Correct synthetic speech mispronunciations, adjust regional pronunciations, add emphasis, and other tricks through Speech Synthesis Markup Language (SSML).
  • Produce robo calls that stop and ask “Can you hear me?” or wait for a reply, like a human would, before continuing their spiel.
  • Copy lip-movements for dubbing.
  • Fix small errors in voice over recordings with synthetic edits.
  • Create a model, or “voice bank,” of a real person’s voice for later use as synthetic speech

Once TTS began to converge with machine learning, big data and artificial intelligence (AI), it became smarter, more realistic and, as mentioned earlier, a perceived threat to some in the voice over industry.

Potential TTS Threats to the VO Industry

There is no doubt the advances of TTS have aroused a number of concerns across the voice over industry, with some of the most common outlined below.

Losing Ongoing Royalties

The royalty structure keeps giving us a steady flow of money each time our voice is used, regularly paying us even though we’ve already done the work. If we are recording into a voice bank, are we going to get royalties every time our voice is used to create synthetic speech? Probably not. While we can likely expect to be paid a large amount for the initial recording session, we may lose out on royalties each time our voice is used down the line. After all, how can we be paid royalties for a future recording that uses our voice but we didn’t technically record?

No Control Where Your Voice is Used

Since technology allows for a pre-recorded voice to be used to create any type of message or project down the line, voice over artists may fear they won’t have a say in the type of work that will be attached to their voice. Some work may be unacceptable, but we may have no control or say over the matter.

Being Prohibited from Future Spots

If we offer buyouts on our voice banks, we could be limiting our careers without realizing it. For instance, let’s say our voice is used for a car company. We would then potentially be prohibited from doing all spots for all other companies in the future – even though we didn’t know we’d be associated with a car company at the time of the buyout.

Continuously Declining TTS Rates

Recording sessions for TTS are no longer in the $50K range. As the technology advances, the rates continue to decrease. Methods of capturing and synthesizing voice take far less recording time, which means far less pay for the voice over talent.

Why Voice Over Actors Don’t Need to Fret

While TTS concerns may feel valid for us voice over artists, we don’t have to lose sleep over them for several reasons. For starters, TTS still harbors many limitations – like the inability to spontaneously generate the infinite human range of emotions and vocal techniques.

Being able to create synthetic speech by simply typing in the words you want it to say is also not something that can yet be done. And synthetic speech, no matter how advanced or finely tuned, has still not shown it can match the multiple nuances and components associated with a real human voice.

Ongoing payments may still even exist. In addition to a recording fee, we could arrange licensing agreements that outline when and where our voices can be used down the line. Turning our TTS fears into the framework for a clear-cut contract can help ensure we have all bases covered – and continue to thrive in our profession.

Communication is Key for Voice Over Success 

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While all businesses rely heavily on communication for success, it’s even more important in the world of voice over. That’s because communication is at the heart of all we do. The main goal of our profession is to effectively communicate a message to the audience, and that can only be achieved if we are effectively communicating with our clients. Understanding this component of your voice over business is key to long-term success.

Good communication brings clarity to every situation, imparts professionalism and builds long-lasting relationships. Here’s how.

Communication for Clarity  

All voice over jobs start with a rundown on what the client wants, and the only way you’re sure to deliver is to ask the right questions. You need to ask relevant questions that give you the information you need to fully understand exactly what they’re going for. Questions here include things like vocal tone, file type, delivery method and all other details associated with a particular project.

It’s then imperative to carefully listen to what they say so you can deliver what they asked for. If things are unclear, clear them up before you begin. You’ll save a lot of time that you’d otherwise have to spend correcting something that was vague or misunderstood.

Communication for Professionalism

How you communicate with clients says a lot about your competence level, whether it’s through a quick phone call or a detailed email. You always want to be respectful and professional, ensuring you use appropriate guidelines for business correspondence. Sending a professional email is not like texting a quick message to your pal in all lower-case letters with two-letter abbreviations.

You want to use proper grammar and salutations, spell check before you send, and include your logo, branding, a professional email address and good tagline. Part of your online communication also includes your website and social media accounts. Every email you send, post you create and image you choose reflects directly on you as a professional.

Impeccable emails and a polished online presence indicate you’re someone who knows what they’re doing. They paint you as someone who is experienced and can be trusted to complete the project to the specs required. 

Communication for Building Relationships

While communication with a new or prospective client is best kept rather formal, you can relax the formalities a bit when you work with repeat clients over an extended period. I find ways to personalize communication, to make it feel more like a friendship when appropriate.

I have many clients with whom I’ve worked for years, so in some instances I know details about their families, their work transitions and their overall lives. When it’s appropriate, I enjoy being chatty and casual. I like to deepen the bond with them, so they see me as not just a voice talent, but a trusted friend and a fellow human being.

I also never under estimate the importance of a thank you. This could be for a referral, a recent job, or just for being a loyal client. I’ve tried many different approaches to this over the years, including sending postcards, personalized notes, birthday cards, gifts, or just reaching out through email or social media.

Posting a review for a client on their LinkedIn page or other platform shows your thoughtfulness and may help them with their marketing. Letting clients know how much they’re appreciated and valued can go a long way, especially when you do it in a way that gives them an extra boost to their own business.

Two More Tidbits on Communication

In a previous blog I wrote about The Biggest Voice Over Customer Service Mistakes, and it’s no surprise that poor communication made the list in two instances. They bear repeating. One was delay in communication, which can give off the vibe that you don’t really care. The other was not really listening or understanding what the client wants, which we also touched on above.

Responding to audition requests or messages to clients as quickly as possible shows you’re a pro who is ready to deliver what’s required. In the case of new clients, being the first to respond is often the move that gets you the job.

Truly listening and understanding what a client wants is another big deal. It’s better to ask tons of questions than make tons of mistakes. Good communication involves good listening skills and really paying attention to what the client is saying.

Keep these communication tips in mind as you move forward in your voice over career, and you may be happy to find your career moves forward with success. You’re apt to be seen as a true professional who can deliver exactly what the client wants while building beneficial relationships that can endure for years.

The Biggest Voice Over Customer Service Mistakes and How to Fix Them

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Customer service has always been a huge part of doing business, and in our hugely competitive, global market, it’s become even more important than ever. Folks put a lot of stock in the online customer reviews they read, and disgruntled customers are not typically shy about speaking their minds. The digital age has also opened up the door to instant gratification – which people have come to expect when it comes to timely replies from your company.

Since voice over talent works so closely with clients, delighting customers is especially vital in the VO industry. Keeping our clients delighted involves staying on top of our game while avoiding these top customer service mistakes.

Putting New Customers above Existing Customers

Some businesses offer amazing deals, free gifts and all types of perks to new customers to generate new business, forgetting the existing customers who helped to get them where they are. This can happen in the voice over world when talent puts a priority on gaining potential new clients at the expense of existing ones. Some mistakenly assume once they land a client, the client is already in their corner and they needn’t continue to cultivate the working relationship.

How to Fix It:

Customer loyalty is not something that comes automatically, and ignoring your current customer base is a surefire way to test it. Treat existing customers with the same level of enthusiasm you do new customers. Offer them perks, nurture relationships and quickly respond to their needs. I regularly touch base with my existing customers through an email newsletter, and I also offer a Client Loyalty Rewards Program.

Delay in Communication

When you snooze, you lose. Speedy delivery of an audition or communication back to a client can be critical for proving you’re a professional, ready to deliver what’s required.

How to Fix It:

Respond ASAP to all inquiries, especially new ones. Being the first to respond is often what lands you the job. Because I’m a full-time voice talent, I’m on my computer all day, checking email about every 15 minutes or so. I always aim to respond immediately to requests for quotes, auditions or project details. We all love it when we get an immediate response, so do everything you can to provide that to your customers and prospects.

Over-Promising and Under-Delivering

Demos are great and necessary, but make sure you can deliver that same performance in a session with a client, or even just on your own, without one-on-one coaching. This especially holds true for newer voice talent in the market.

How to Fix It:

Under-promising and over-delivering is a much keener strategy, and it will lead to stronger client loyalty. While you still have to meet deadlines and do your best to give clients what they’re asking for, under-promising often provides the opportunity to exceed their expectations. Delivering the finished recording earlier than promised will most certainly elevate your value in the eyes of your client, prompting them to hire you again and again, and even refer business to you when appropriate. On the other side of the coin, keep in mind that clients sometimes ask for the impossible, and it’s important to be honest about what you can deliver. Your client will appreciate your integrity.

Also make sure you’ve developed your skills and talents to a level where you can deliver whatever a client needs in a session. Reaching this level takes time, practice and good coaching. Even if you don’t get direct feedback from the client you can usually tell if you ARE delivering what they want. The session will go smoothly, and you won’t have to spend inordinate time providing multiple takes. 

Not Listening or Understanding What the Client Wants

Doing it your way doesn’t always work for delivering exactly what the client wants. It’s imperative to understand all the details of the job, from the vocal tone and style all the way to the technical issues. These include format, file labeling, delivery method, audio processing requests, and other details. You need to be clear on client expectations before you even begin.

How to Fix It:

If you’re not sure what the client wants with a script, ask more questions until you do. Some of my clients like to provide direction during a live recording session, in which case I set up my phone patch so they can. This often saves everyone time and trouble, allowing for hand’s on direction in real time, resulting in an approved, final product the FIRST time through, avoiding a lot of back and forth over email.

When it comes to technical issues, talk to other voice over talent or do online research to find out what you’re expected to know about different file types, delivery methods and other details. Sometimes you’ll be asked to provide something you’ve never provided, which can be a cue to learn something new and add it to your offerings.

Being aware of the top customer service mistakes is the first step to avoiding them. The next step is making sure you’re covering all bases when it comes to satisfying customers. You’ll be on the right path if you treat every customer as your best customer, delivering exactly what they want as quickly and professionally as possible.

Exercises for Voice Over Actors to Combat Life in the Recording Booth

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As voice over actors, our vocal cords regularly get a hearty workout. But the same may not be true for the rest of our bodies which is why we need special voice over exercises. Even if we consistently schedule exercise into our off-work hours, it may not be enough to combat the effects of spending our days in a recording booth.

Whether we sit all day or stand while recording and then sit for editing, we’re still not moving around all that much. While a combination of sitting and standing can be better for you than prolonged bouts of just sitting, the effects of a largely inactive job can still add up.

Detriments of Sedentary Jobs

When we engage in extended, uninterrupted bouts of inactivity, a number of negative biochemical reactions can actually start to occur. Our bodies become less effective at breaking down cholesterol and blood sugar, which increases the risk of strokes, heart attacks and diabetes.

Being sedentary for extended periods can result in:

  • Higher blood sugar levels
  • Increased triglycerides, which are fats known for causing disease
  • Lower levels of HDL (aka “good”) cholesterol
  • Increased fatty buildup and calcium in the heart’s arteries
  • Increased risk of obesity
  • Higher risk of heart disease and cancer

If you switched your extended hours of sitting for prolonged hours of standing, you can end up with an entirely new set of risks. These include:

  • Lower back issues from constant compression of the spine
  • Deep vein thrombosis, varicose veins and other cardiovascular problems
  • Double the risk of heart disease over people that mostly sit

How to Lower the Health Risks   

Being aware of all the risks gives us great motivation for correcting them, and we have several things we can do.

Maintain Good Posture: One of the most important is to maintaining good posture, whether sitting or standing. We voice over artists tend to maintain good posture when recording, as we know the effects on our delivery if we don’t. But we may still hunch over or slouch when we’re editing or otherwise working at the computer.

Follow the 20-8-2 Rule: Another recommendation is known as the 20-8-2 rule. For every 20 minutes we spend sitting, it recommends eight minutes of standing and two minutes of gentle movement. Since this may be impossible to keep up based on our recording schedules and deadlines, we can at least get up and move around when we get a few minutes between tasks.

Physical Exercises for Voice Over Actors

One more way to help combat the negative effects of inactivity is with exercises specifically designed to work areas that tend to stiffen up throughout the day.

Neck and Shoulder Stretches 

Stretch the sides of your neck by sitting tall and dropping your left ear towards our left shoulder. Keep your shoulder level, making sure you don’t raise it to meet your ear. Hold for five seconds, then repeat on the right.

Stretch the back of your neck by dropping your chin toward your chest, then smoothly and gently rolling your head from one side to the other side.

Stretch your shoulders by shrugging them up towards your ears. Hold for five seconds, then release. Repeat five times.

Upper Body Stretches

Open your chest by bringing your palms together behind the middle of your back. Sit tall, pressing the palms together and holding for at least five seconds. 

Stretch your sides by extending your left arm over your head, then reaching as far as you can while bending to the right. Hold for several seconds, then repeat on the other side.

Do a seated spinal twist by turning your upper body to the right, putting both hands on the arm of your chair. Drop your shoulders and twist to the right, lengthening your spine as you inhale. Look over your right shoulder and hold for at least three seconds. Repeat on other side.

Stretch your upper back by intertwining your fingers with your palms facing outward. Reach your palms upward towards the ceiling as you inhale and elongate your spine.

Lower Body Stretches and Exercise

Do mini squats by standing up from your chair, and then sitting back down 10 times in a row.

Work your calves by standing up behind your chair, holding the back for support. Start with feet flat on the floor, then raise your heels as you stand on your toes. Lower back down slowly. Repeat to complete three sets of 10.

Stretch your glutes by putting your feet flat on the floor while seated, and then lifting your right ankle onto your left knee. Gently press down on your right knee three or four times. Repeat on other side.

Stretch your legs with a knee hug. Bend your right knee, then lift your knee to your chest, wrapping your arms around it to pull it as close to your upper body as you can. Hold for at least five seconds, then repeat on the left.

Although we may still spend hours in the recording booth, these tips can help offset the detrimental effects of daylong inactivity. Moving, stretching and exercising throughout the day, even briefly, can also make us feel more energized while bringing on longer-term benefits.

Eye Health for Voice Over Actors

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Eye Health for Voice Over ArtistsWhile voice over work may not be at the top of the list of professions with on-the-job hazards, we still have a few potential risks to think about. Our eye health is one of them.

Like millions of other folks in this digital age, we’re typically staring at the computer screen for extended periods every day. We might start to get headaches, feel pressure behind the eyes, get dry eyes, blurry vision or neck and shoulder pain. All these are symptoms of what is known as digital eye strain. Voice over actors can have a higher risk of eye strain due to dim lighting and proximity to our computer screens. We’re frequently in dark recording booths looking at a bright screen, and we may sit closer than an arm’s length away from the screen to view it properly.

Being aware of what digital eye strain is and how it affects us can help us avoid it. So can developing new habits to maintain good eye health both in and out of the recording booth.

Digital Eye Strain by the Numbers

Voice over actors aren’t the only folks at risk for digital eye strain. The condition can occur to anyone who spends a notable amount of time in front of the TV, computer or other digital device.

A report from The Vision Council noted nearly 60% of American adults experienced one or more symptoms of digital eye strain.

  • 32% reported eye strain
  • 27% reported dry eyes
  • 28% reported headaches
  • 28% reported blurred vision
  • 35% reported neck and shoulder pain

Voice over talent would align with the 80% of adults who say they use digital devices for more than two hours each day, and we may even match up with the 67% who say they use two or more devices at the same time.

Even when we’re not officially at work, we could be checking our phones, watching TV or continuing screen time in other ways. Nearly 80% of adults say they use some type of digital device in the hour before going bed, and 55% percent use them within the first hour they’re awake.

How Voice Over Actors Can Avoid Eye Strain

Keeping our eyes healthy can start by adjusting our work environment and habits to reduce the risk of eye strain. These tips can help immensely.

Give Your Eyes a Break

Eye strain tends to occur when you’re in front of the computer for an extended stretch of two hours or more. You can start to experience what’s known as focusing fatigue, which occurs when eyes tire out from constantly focusing on the screen.

Avoid it by implementing what doctors call the 20-20-20 rule. Every 20 minutes, look away from your screen to focus on something at least 20 feet away for 20 seconds. This gives the focusing muscle a chance to relax.

You can also focus on something in the distance for at least 10 seconds, then focus on something up close for at least 10 seconds. Alternate between the two 10 times. This exercise helps ensure your eyes’ focusing ability doesn’t lock up during extended screen time.

Blink Frequently

We tend to blink much less frequently when we’re reading from a computer screen than we do when we’re reading off a printed page. Blinking keeps our eyes lubricated, helping us avoid irritation and dryness.

Make a habit of blinking 10 times every 20 minutes to keep eyes moistened. If you’re still having dry eye issues, lubricating eye drops may be helpful. Just make sure you pick those designed to lubricate the eyes. Those meant to get the red out only decrease the size of the blood vessels without necessarily easing irritation.

Blink to prevent eye strain

Pay Attention to Lighting

Staring at a bright screen in a dark recording booth can increase the risk of eye strain, due to the contrast between the dimness of the booth and the brightness of the screen. This causes your eyes to put more effort into focusing and more strain on your vision.

You can decrease the risk of eye strain with several tactics:

  • Reduce the brightness of your monitor, adjusting it to more closely match the level of illumination in the booth.
  • Increase the contrast, which makes dark text on a light background stand out better for easier focusing.
  • Increase the font size, which can also make it easier for your eyes to focus.
  • Add a small light source, such as a mini USB lamp, to even out the lighting.
  • Eliminate any glare, which you can usually do by turning the screen away from any light source shining directly on it. If you wear glasses, you can get lenses with an anti-reflective coating to protect your eyes even further.

Adjust Your Work Setup

The layout of your voice over workstation has an impact on your eye health. You want your monitor to be at least 20 inches away from your eyes, with the center of the screen angled about 15 degrees below your eyes. This makes reading it more comfortable and ensures you’re not craning your neck.

If you’re reading from both a screen and a printed page, put the printed pages on a stand next to your screen so you can look back and forth with ease. Use a small light on the printed page if needed, ensuring that it doesn’t create a glare on your screen.

Your overall posture plays a role in your eye health, as well. Sit up straight, and keep your chair at a comfortable height that lets your feet rest easily on the floor.

Try Computer Glasses

If you wear glasses, you can look into customized computer glasses that are designed to work at the exact distance you sit from your computer screen. These can be particularly helpful if you have bifocals or progressive lenses that would normally make you tilt your head to get just the right focus through a specific band on your lens. All that head tilting can eventually lead to a sore neck, back or shoulders after extended periods.

Computer glasses instead give you an entire lens that’s adjusted for optimum viewing of your computer screen. You can also get an anti-reflective coating to cut down on glare, along with photochromic lenses that darken to shield your eyes from harsh indoor or outdoor light.

Just put the custom glasses on when you work at your computer, and then switch back to your regular glasses when you’re done. My husband normally wears progressive lenses, and he has a pair of custom computer glasses that he says makes a huge difference in his comfort and ability to see the screen clearly from any angle.

Additional Eye Care Tips for Voice Over Actors

It’s important to pay attention to eye health even when we’re not at work, and a few tips can help. Getting regular eye exams is always a good idea, as is wearing sunglasses to protect our eyes from bright sunlight. Regular exercise and a healthy diet likewise contribute to good eye health.

Even though our voice may be our greatest asset as voice over artists, our eyesight is equally important both on the job and off. Not only are these tips are easy to follow and add to our daily routine, but they can make a big difference in the long run.

What You Need to Know About Voice Over Coaching – Part 2

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Many factors contribute to a successful voice over career, and one of those can be good voice over coaching. Voice over coaching has become more popular than ever, something I looked at in the first part of my voice-over coaching blog. This second part dives deeper into the VO coaching scene, with input from three highly respected and successful VO coaches:

  • Kim Handysides is a voice over coach with 25+ years’ experience as an award-winning voice actor, with a stellar reputation built on her talent, creativity and relentless work ethic. More at www.kimhandysidesvoiceover.com/coaching.
  • Julie Williams is a voice over life coach with 40 years’ experience as a voice over pro. Her coaching guides clients through every aspect of their voice over lives. More at www.juliewilliamscoaches.com
  • Marc Cashman is Voice President of Cashman Commercials, with over 40 years of experience as an award-winning voiceover talent, casting director, copywriter and producer, where he offers V-O coaching in commercial copy, narration, promos, trailers, e-learning, animation, videogames and audiobooks. More at www.cashmancommercials.com.

As you’ll note, all three are established voice over actors who offer professional voice over as well as coaching services. I sent several questions their way, and they responded with the valuable insights below.

What Can Voice Over Coaching Do for Clients?

Marc:

V-O coaching gives voice actors tools they can use and apply for the rest of their career. It helps bolster their strengths and diminishes or eliminates their weaknesses. It gives them confidence in their abilities and helps put those abilities in perspective. It exposes them to many different genres of V-O, and challenges them in areas they weren’t sure they could tackle.

It breaks them of bad habits and fosters good ones. It lets them make mistakes while training so they don’t make those mistakes in the workaday world. It holds their feet to the fire and gives them constructive feedback. And by listening to a recording of their coaching sessions, it gives them an objective view of their progress.

Julie:

It can make the difference between whether they can actually get work or remain a “wanna be.” As a Whole Voiceover Life Coach, I guide clients through all aspects of their VO careers, both by myself and by referring them to others with different areas of expertise.

What Makes a Client a Good Fit vs. Bad Fit?

Marc:

I know if a V-O coaching client is a good fit for what I offer when I hear if they’re able to listen, to take constructive feedback, to apply that feedback quickly, to understand that I’m here to support them with best practices – and if they have a great attitude and sense of humor.

Julie:

The students who are a bad fit are the ones who think they already know it all.

Can You Tell if a Client is Primed for Voice Over Success?

Kim:

Yes, especially after the first session. Sometimes even before. A successful client has to be able to identify any emotional roadblocks and be willing to remove them. Emotional roadblocks can be external, like a demanding family or day-job situation, or internal, like not being able to handle rejection.

I coached one very talented client who will not succeed because their fear of failure is greater than their willingness to try. And that’s sad.

My most successful VO clients take the work very seriously. They make plans and follow through on them. They work on their craft, their marketing, their knowledge of equipment every day. They are consistent. They try. They take risks. They study ones who’ve succeeded and learn to bring their own special something to the mix.

Julie:

I can only tell if a client is likely to succeed once I start working with them. Some are great naturally but haven’t developed any skills. Others just don’t learn well. There’s only so much I can do with them.

[Indications of likely success include] taking direction well, being open to listening, and having a good attitude. 

Marc:

I can tell if a V-O client has the skills necessary to be competitive in the industry, but I can’t tell if they can be successful, because that depends on so many variables: timing, connections, self-promotional abilities, luck and myriad others. I’ve worked with many talented voice actors who’ve dropped out of sight, and others who’ve made huge strides. There’s just no telling how successful someone will be in this anonymous side of show business.

Can You Tell if a Client Has Little Chance of Voice Over Success?

Kim:

Yes. You need talent, a keen observation of the human condition and to be able to keep people’s interest when telling stories. You also need discipline, flexibility, an open mind (and heart), a strong drive, and the ability to communicate well with people. Unfortunately, a lot of people are under the misconception that all you need is a “great voice.” That is such a shallow view of this industry.

Others who may have little chance of success include people who are too busy or disorganized to do the work, or not committed to the reinvention of oneself we need to undertake to ride the waves in the industry. There are some instances where the client may literally be chasing an impossible dream. Someone who speaks a language other than English as their mother tongue, or has an unmarketable accent.

More often though, clients who don’t seem to have what it takes are the ones who aren’t willing to do the work. And the work is extensive, especially if you’ve come from something other than acting or a broadcast background.

What do You Tell Clients Who Don’t Seem to Have What It Takes?

Marc:

I tell them if they really want to pursue V-O, they need to be competitive, which takes skill, dedication and relentless focus. I also remind them that V-O is an anonymous side of show business and that not everybody who wants to be successful can be.

But I also remind them of the mantra of the used car business: There’s an ass for every seat. Somebody is gonna get the part, and it could just as well be you. I’ve worked with students who I thought were marginally talented who’ve gone on to make a career of V-O because they were diligent and tenacious.

What’s One Piece of Advice You Wish Every Client Knew? 

Kim:

It takes work. A lot of work. You have to be disciplined and set goals and strive to reach them, then set more. This is not an easy profession. But if you’re willing to work hard and diligently, you may succeed and be able to make money doing something you love. And that’s a dream come true.

Julie:

Realize that you’re starting a business.

Marc:

Don’t do a V-O demo until you’re ready. Don’t put the cart before the horse. Understand that anything you want to do well takes time and practice. Understand the 10,000-hour rule of competency. Double that to achieve proficiency. Triple that to achieve greatness.

Summing Up Voice Over Coaching

As you can tell from the responses of these three VO pros, dedicated voice over coaches are equipped to help you learn a lot about the business – and yourself. I’ve worked with several good voice over coaches over the course of my own career, and it was particularly helpful during my early years in voice over. While much has changed since I got my start in the early 1990s, great voice over coaches will always be an asset to the business.

Thank you to Kim Handysides, Julie Williams, and Marc Cashman for taking the time to respond to our questions and share their knowledge with the world.

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Debbie Grattan is a top-rated professional female voice over talent with more than 25 years of experience delivering voice over services worldwide. She regularly records commercial voice overs for radio and tv as well as infomercial voice overs and direct response marketing for children's toys, health, fitness and beauty products. Other specialties include female narration voice overs for corporate narration, web videos, tutorials, explainer videos and technical medical narration. Debbie also provides phone-related voice over services including phone prompts, messages-on-hold and outbound phone marketing for companies in the United States and Canada.

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