When you’re searching online for a voice over artist, your first impression is likely to come from their website. A polished and professional site gives you a sense of a polished and professional voice actor. But the decisions involved in hiring voiceovers (voice over talent) shouldn’t stop there. There are several elements every serious voice over actor’s website needs to truly make the cut.
A Clear Message
When you land on a site, you want it to get right to the point. You should quickly be able to ascertain the type of voice over work this person does, how long they’ve been doing it, and a sense of if they align with your project or not. It should also be clear that the person is, in fact, a voice over artist. Believe it or not, it’s still possible to land on certain websites that are highly advanced and look amazing – yet give visitors no clue about what the business actually does.
Bio Section
While you may get a bit of information about the voice actor on the homepage, a strong site includes an About section with a more comprehensive biography. A detailed bio provides a fuller picture of the voice over talent’s background, experience, training, past and current clients, and other pertinent information that lets you know if it’s a good fit.
You may also be treated to additional info, such as their location, hobbies, family life, and passions, which can be helpful for building rapport and a working relationship.
Testimonials
Testimonials are powerful proof that the voice over talent knows what they’re doing and can deliver the same level of service for you. Because they’re unbiased opinions from actual clients, they go a long way toward establishing trust. In fact, a single testimonial from a satisfied client can be far more persuasive than a whole page of information from the voice over artists themselves.
Audio Samples
Audio samples of a voice over actor’s work are crucial. Look for voice over demos as well as a portfolio of recordings from actual projects. Demos may sound terrific, but they always sound terrific. That’s because they can be edited to perfection. Recordings from actual projects provide a better sense of what the voice actor can achieve without the benefit of endless editing. Both types of audio samples are essential for giving you an overall idea of a voice over actor’s range and capabilities.
Responsive, Professional Website Design
If the voice actor’s website appears neglected, outdated, or doesn’t have a responsive design that allows it to be viewed on any device, it could be a red flag. Neglected or outdated sites may be a sign of someone who is not on top of their game. Sites that don’t have the latest advancements, such as responsive design, could indicate the person’s recording equipment or tech skills required for editing and recording may be just as far behind.
Fast Loading Speed
Slow websites can color your judgment of a voice over actor before you even read or listen to a single word on the site. One study found that more than 50% of Americans were prone to feeling “much more negative” about a business if they have a slow-loading site. The negativity was strong enough to cause 73% of visitors to move on to a rival website if the rival site was faster.
Because voice over websites contains multiple audio and even video samples, loading speeds can be extremely slow if sites are run on inferior web hosting platforms. But find a site that’s run on a high-performance web hosting platform like Pantheon, and you’ll find speed as well as reliability. If the voice actor is smart enough to invest in a top-notch hosting platform, they’re likely to be just as savvy when it comes to high-end recording equipment.
Now that you have an overview of the most important elements on a voice actor’s website, making your hiring decision can be a lot easier. The process of elimination is likely to narrow down the options greatly, leaving you with experienced, professional voice over talent that delivers a final recording as polished as their website.
With the state of technology today, just having a voice over talent website isn’t enough. It also needs to be easily viewed on mobile devices.
In the process of reviewing my search engine rankings, I noticed how highly some of my other platforms are appearing, even when my personal website can seem rather incognito at times.
